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- Testimonials
  
  We’ve been working with the Interplay team for some years now. They have an awesome team with an abundance of knowledge & enthusiasm to bring our campaigns to life. We’ve seen epic ROI & our brand awareness continues to grow with them month on month.
  
  Mike Kellet
  Founder - Macro Mike
  
  The Interplay team have been efficient, knowledgable & hardworking which reflected in the programmatic campaign to sell tickets for the 2022 Australia & NZ Globetrotters tour. The team were fast working & nimble and helped sell 75% of the entire tour in only four weeks, I couldn't recommend them highly enough.
  
  Vicha Supriyanto
  
  Strategy Manager - NBL
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An Interplay of Ideas

Dashboard for Automated Site Statistics

Interplay Introduces Automated Dashboard for Zero Digital Sports

Data & Cookies Latest

Google has recently announced the delay of cookie deprecation in the Chrome browser from Q3 2024 to Q1 2025. They have already rolled out the depreciation of 1% of cookies which occurred in January of this year.

Meta News Ban & Joint Select Committee

The News Media Bargaining Code was established in 2021. Since then, Facebook has entered into numerous agreements with publishers that are now about to expire.

Cookieless Chrome No More

Google Abandon Sunsetting of Cookies, Here's What It Means For Publishers.

Government Inquiries and Regulations: Digital Publishers

Four Government Inquiries Impacting Digital Publishers

IAB Privacy Update and the Impact for Publishers

Google has recently announced the delay of cookie deprecation in the Chrome browser from Q3 2024 to Q1 2025. They have already rolled out the depreciation of 1% of cookies which occurred in January of this year.

Going Green: Sustainability in Digital Media

Last year's hot topic around the digital publishing & advertising ecosystem was sustainability. It was covered at the IAB leadership event towards the end of 2024 and will continue to be an important agenda item throughout 2025.

Smarter Ad Insertion That Drives Revenue Without Sacrificing Viewability

In today's competitive digital publishing environment, every ad impression counts - but simply adding more ad units isn't the answer. Too many ads in the wrong places can lead to lower engagement, decreased viewability, and ultimately, reduced yield.

Interplay Media's Ben Murray Joins IAB Ad Tech & Ops Summit Panel

Interplay Media's Director of Technology & Operations, Ben Murray, joined industry leaders at the IAB Australia Ad Tech & Ops Summit in Melbourne for a panel discussion titled Deep Dive: Evolving Yield Management & Revenue Tactics for Publishers.

Human Verification Tools - Beware The Pitfalls

With bot traffic on the increase, many publishers are turning to bot traffic management tools to help minimise the risk of malicious or fraudulent non-human traffic on their sites.

Diversify Your Revenue Streams via Offerwall Messages

Google have released its new 'Offerwall' product via Google Ad Manager, allowing publishers to help diversify revenue streams.